Do you know how users interact with your product and where they are in the funnel?
Most Startups and SaaS companies focus on marketing and releasing new product updates, and not enough on knowing how their product is being used and what types of campaings bring the best users.
The above image is captured from Mixpanel that shows how users go thorugh a specific purchase funnel.
We help you improve your products and marketing efforts using a data driven strategy. Real time data, when used properly, can help you answer pressing questions like:
Answers to the above questions can help you create a data driven marketing plan to drive, engage, and convert the best users. Want to learn more about how we can work together to grow your business? We'd love to hear from you!
Hussain at MarketLytics is a Google Analytics + Kissmetrics wizard, doing content tracking and conversion performance. NASA-level implementation in his sleep. Also a key reason we can confidently say, “user acquisition using content.”
Jed Wexler – CEO 818 Agency
Hussain has been a great partner and resource over the years.
I've worked with him extensively on a variety of analytical initiatives such as building custom dashboards, creating custom reports, and setting up goals/events to support A/B testing.
If it can be tracked, Hussain can make it happen and I recommend him to anyone looking for analytics support.
David Lussky - Senior Project Manager - Ninthiink
Hussain is extremely knowledgeable when it comes to web analytics. His technical skills helps a lot when it comes to complex implementations. I have worked with him closely and he has been a great help. Without a doubt, I would recommend him.
Manual Da Costa - Founder - Effective Experiments
A client wanted to attribute traffic to the right souce using Mixpanel. Since this is a feature that isn't provided, we had to use our own traffic library to store all the parameters that come along with the URL.
We then built a custom attribution model to blend all the attributes of traffic, UTMs, referrers, internal promotion parameters into a consistent set of properties. This made sure the team was not looking up multiple properties and always had a single source of truth for attribution.
Apart from the custom attribution modeling, we also helped the client understand the purchase behaviour of his customers, with an in-depth Mixpanel implementation via Google Tag Manager.
Select the best platform for your application
Our first step is to understand your business and choose the right tool that would best fit your application.
Create a measurement plan
Once we select the tool, we focus on creating a measurement plan that will help you measure the right things to improve your business performance
Implementing the tool
We then work closely with your team to implement the tool to acheive the desired results.
Train your team to use the tools and understand data
Our final step is to help you and your team use the analytics tool and read data that dipict actions.
It's never too late to get in touch with someone who already has helped dozens of companies grow with the right data. Hit us up today to discuss about your product, helping you figure out the best analytics tool and acheive business goals.
+1 (626) 658-8255