Using Google Analytics to Measure Content Marketing Performance 

“Harris School Solutions” provides software solutions for schools throughout The United States and Canada. Its a divison of leading IT company Harris Solutions. 

We helped their content marketing team streamline analytics and make it dead simple to benchmark performance and show impact of work across the company.

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  • "Working with MarketLytics gave us what we were looking for: CONFIDENCE!"

Results

  • Harris's content team can now see performance of each blog tied to their key KPI
  • Use Google Data Studio to understand site activity and easily share performance with senior leadership
  • Understand best & worst performing content & marketing channels & quickly segment data to find hidden gems

Get the Case Study


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